The reason people in their 30s are less willing to buy an EV may be due to their social status. In Korea, 30s should save up to afford to have their own place to live in, prepare for weddings, and educate their children. In this regard, they might carry financial burdens. In addition, based on types of professions, researchers and specialists showed different attitudes to buying EVs. The high income level of specialists may allow them to have a greater willingness to buy compared to other groups. Lastly, if customers had access to an electric vehicle charging station, they are more likely to use EVs than customers who have no such access. Therefore, the Korean government should not only focus on promoting buying EVs, but also try to increase the accessibility to EV charging station. Above all, to stimulate EV sales, the government should carefully investigate the specific obstacles when individual customers decide whether to buy an EV, and how to overcome these.
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