BEHAVIOR INTENTION TOWARD THE ADOPTION OF ELECTRONIC BIDET TOILET SEATS: A CASE STUDY ON URBAN HOUSEHOLDS IN JAKARTA

摘要

The increase of the middle class population in Indonesia creates a new demand for adopting innovative products to enhance lifestyles. While many electronic products have been easily adopted in urban households in Jakarta, there has been low adoption of the innovative electronic bidet toilet seat in household bathrooms. This study aims to identify the critical factors involved in adopting these seats in households and to explore the relative significance of each of these factors. It reports the results of empirical tests conducted regarding the non users' adoption of these seats, based on the Theory of Planned Behavior. The results indicate that attitude, subjective norms, and perceived behavioral control positively influence the adoption of the seats in urban households in Jakarta. This study also provides implications for future researchers and practitioners, and suggestions for future research.