Exploring the Influential Factors of e-Banking Satisfaction in Rural Areas in China

摘要

Online banking has become a new and popular business in recent years. What factors influence the success of online banking and how can online banking get a larger development have drawn much research interest of people. This paper mainly focuses on the research of online banking standing at the users' view. It will explore the factors that influence the satisfaction of customer. Through this paper, we would not only get the new awareness about the factors affecting the users' satisfaction about online banking, but also gain the profound reflection of the future way regarding the online banking.