Visualization of Diffusion Behavior Pattern of Influencers by Genre on SNS

摘要

A large number of organizations and individuals use Social Networking Services (SNS) to spread announcements nowadays. Among SNSs, Twitter is particularly well-used to spread announcements and messages easily. Various commercial organizations including entertainers, fashion brands, and enterprises use Twitter to announce news and other information. Highlighted users who tweet actively on Twitter are called “influential users.” Many users around influential users often spread their messages by the “retweet” function. This study visualizes the relationship between the tweets by the influential users and the surrounding user groups applying dendrogram and heatmap. From the visualization results, we found groups of users surrounding the influential users, numbers of retweets, and intervals between original tweets and their retweets depend on contents of tweets and aspects of surrounding users.