Research on the strategic decision-making model of manufacturing servitization

摘要

From the perspective of manufacturing service supplier, this paper analyzes and digs out three dimensions of the strategic decision-making of manufacturing servitization by reviewing and summarizing the influence factors. They are the demand of manufacturing service, the modularity of manufacturing service in supplier and the value brought by outsourcing in the outsourcing entrusted business. Through theoretical derivation, the author builds the hypotheses, and establishes the strategic decision-making model of manufacturing servitization. Based on the analysis of the valid questionnaire, the author applies SEM and related statistical software to verify those hypotheses, then gets the relationship between the business performance and the three dimension of the strategic decision-making of manufacturing servitization. The conclusion provides some references and suggestions for the enterprises which tend to servitize.