A Statistical Analysis on Website Quality For Purchase Intention during Online Shopping

摘要

According to current scenario, technology play a vital role in the field of communication and services. Internet technology is a big success to interact people virtually. It provide ease to communicate via mail, audio calls and video calls. In the industries point of view raising the business is the main need. For this, website quality is majorly impact on the customers. Therefore, website quality, website reputation are the major parameters to enhance the purchase intention in customer’s perspective. To analyse this we proposed a research model to check the purchase intention over website quality and website reputation based on various statistical algorithms. SPSS Statistics is software to solve the complex problem over the model defined. The simulation results shows remarkable results.