The Impacts of User Readiness on Perceived Value

摘要

Implementing of cloud computing continues to lead tochanges in organizations, as it is connected with underlyingorganizational developments reducing across functional andorganizational limitations. However, the endeavor isfrequently regarded as a failure, partially because potentialusers resist this technology and changes driven by itsintroduction. This study highlights technology readiness(TR) and readiness for change (RC) as a way to ease an ITdrivenorganizational change, incorporating cloudcomputing implementation. User readiness plays asignificant role in easing resistance to such endeavors.Consequently, this study has tested the impacts of TR andRC on the perceived value of cloud computing resulting inits satisfaction. This study has developed a research modelintegrating TR and RC. This model has been thenempirically verified employing data collected from users ofhigh-tech organizations in Taiwan. Structural equationanalysis adopting LISREL has given significant evidencesfor all proposed hypotheses.