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Creating Value from Digital Content: eBusiness Model Evolution in online News and Music

机译:从数字内容创建价值:在线新闻和音乐中的电子商务模型演变

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摘要

The past two years have been a turbulent time for the New Economy generally - and for the digital content industry in particular. In the wake of the dot.com and telecoms crashes, smaller companies are finding it increasingly difficult to obtain the advice they need to make strategic decisions (such as, for example, whether to modify their business model, or whether to buy or sell a subsidiary). The WWW (World Wide Web) has had a significant influence on some industries - particularly the digital content industry. In this paper we show how the advent of the WWW is changing the business models of the online news and music sectors in Europe. Our findings are based on the first two phases of a three-phase, European Commission-funded market survey. In the paper we consider in greater detail the Internet business models of these companies, discussing the changes taking place in these two fast-moving digital content sectors, the evolution of the business models within them, the driving forces we have identified and, finally, some predictions about what the future may hold for both these sectors.
机译:过去两年一般是新经济的动荡时间 - 特别是数字内容行业。在DOT.com和电信崩溃之后,小公司发现越来越困难地获得他们需要做出战略决策的建议(例如,是否修改他们的商业模式,或是否购买或销售子公司)。 WWW(万维网)对某些行业产生了重大影响 - 特别是数字内容行业。在本文中,我们展示了WWW的出现如何改变欧洲在线新闻和音乐领域的商业模式。我们的研究结果基于三相,欧洲委员会资助市场调查的前两个阶段。在本文中,我们考虑更详细地介绍这些公司的互联网商业模式,讨论了这两个快速移动的数字内容部门中发生的变化,他们内心的商业模式的演变,我们所识别的驱动力,最后,一些关于未来可能对这两个部门持有的内容的预测。

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