This paper describes the methodology, tools, action plans and results used in Madeira Island, a peripheral region in the Atlantic, in order to define, create and implement successful knowledge and innovation culture society strategies to drive a sustainable economic development policy. Lessons will be extracted from hands on experience on how to build effective Innovation culture and information society strategies in a peripheral region and how to ensure its implementation and sustainability. These regional projects aim at improving government, business and citizens practices, processes and social behaviour, through an adequate use of selected actions translated in projects with the involvement of all the stakeholders. Madeira which are driving major changes in the work environment and the business processes themselves. We argue in this paper that the current dynamic Information and Communication Technologies (ICT) and organisational testing environment in Madeira can provide the ideal conditions for an European Living Lab targeted to new collaborative and mobile work processes, services and business models as being currently pursued by Madeira Tecnopolo.
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