In this paper is iNet is presented, a software tool that allows personalized and customized information flow between users on a university Campus. This tool allows the recognition of preferences and desires of students, and sends relevant information according to the type of user, hobbies, preferences, etc. making communication more efficient and user-based. Although this tool has been inspired by the concept of iCampus, can be used in different scenarios such as marketing and business. Additionally, its full potential can be exploited on highly interactive scenarios, based on mobile devices. Although this research is at an early stage, its preliminary results are very encouraging.
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