China's private express service quality complaints analysis and countermeasures research

摘要

With the full liberalization of China's logistics market, logistics and express industry in the rapid development of increasingly fierce competition. On the one hand is the domestic express companies competitive pressures, the second is the quality of service complaints from customers. How to deal with the situation and find countermeasures, is one of many private express companies to consider the issue, but also the focus of this study. First, private express for the development of enterprises, competitive situation and development strengths, weaknesses analysis, and a detailed analysis of the private express service quality complaints. Then put forward the development of China's private enterprises should improve the express market policies and regulations, strengthen market supervision, the establishment of quality evaluation system; strengthen the service concept, improve the quality of service delivery; take the difference, establish brand awareness; strategic alliances and other aspects of countermeasures.