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Research on the development of tourism electronic commerce in China — A case study of website Qunar and Uzai

机译:中国旅游电子商务发展研究 - 以网站Qunar和Uzai为例

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摘要

At the background of global tourism e-commerce, the development of tourism economy is becoming the hot point of world's economic and social evolution. It is also a must for China to develop tourism e-commerce industry under the framework of vigorously accelerating tertiary industry. Modern tourism is no longer a simple activity relying on traditional travel agents for completing tourism trade. It's in favor of more colorful online experience. Now it has become more convenient, authentic and transparent for customers to buy travel service. Take two famous travel websites Qunar and Uzai in China as example, this paper research on the business model of them, analyze their market positioning, profit model, market value and their main business. At the end of the article, development trend of China tourism e-commerce is discussed to provide a reference for other tourism e-commerce websites.
机译:在全球旅游电子商务的背景下,旅游经济的发展正在成为世界经济和社会演变的热点。在大力加速第三产业的框架下,中国也必须为中国开拓旅游电子商务行业。现代旅游不再是一项简单的活动,依靠传统的旅行社完成旅游业。它赞成更丰富多彩的在线体验。现在它对客户购买旅行社已经更方便,真实和透明。在中国乘坐两家着名的旅游网站Qunar和Uzai作为例子,本文研究了他们的商业模式,分析了他们的市场定位,利润模型,市场价值及其主要业务。在本文结束时,讨论了中国旅游电子商务的发展趋势,为其他旅游电子商务网站提供了参考。

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