One Size Does Not Fit All: Software Product Management For Speedboats vs. Cruiseships

摘要

A product manager responsible for an established licensed software product that is used by hundreds or thousands of enterprise customers in regulated industries feels hopelessly old-fashioned when she listens to a Silicon Valley consultant talking about his latest experiences. Multiple releases per day? "Very funny! We are happy if our customers install one release per year." So there is certainly business justification for different scenarios. Which scenarios do we need to consider? Which factors influence the way SPM needs to be implemented and applied so much that they define the scenarios? Which SPM approaches and methods fit which scenario best? The presentation will provide a taxonomy of relevant scenarios with their defining characteristics and suggest appropriate SPM approaches for the scenarios based on practical experience in different customer environments.