An Investigation of International Air Passengers Preferences in a Large Middle Eastern Market

机译：大型中东市场国际航空旅客偏好调查

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Understanding the factors which influence passengers' choice of air itinerary is of greatimportance, in order to enable aviation decision-makers to make optimal marketing andoperational decisions with respect to consumer behavior. Mature markets with relatively highper-capita rate of air travel activity (e.g., Europe and North America) have experiencedsubstantial research in this respect. An important issue is whether the insight gained in previousstudies, which focussed on preferences in such markets, applies to markets with low frequenciesof airline patronage, such as South American and Middle Eastern market. This study centres on asurvey of travellers in Tehran, Iran, a large market in the Middle East. The survey aimed tocollect data on passengers' characteristics, their travel pattern and available choice sets,attitudinal information and stated willingness-to-pay (WTP). Comparing the rate of air travelactivity in our market with that of mature markets confirms the lower rate of travel per capita inthis market. Furthermore, passengers' itinerary choice behavior is investigated using multinomiallogit analysis. The estimated models indicate that passengers are sensitive to flight's level ofservices, as well as price and travel time.

机译：了解影响乘客选择航空行程的因素非常重要的重要性，以便使航空决策者能够进行最佳的营销和有关消费者行为的运营决策。成熟市场，相对较高人均航空旅行活动率（例如欧洲和北美）在这方面的大量研究。一个重要的问题是，以前获得的见解是否侧重于此类市场偏好的研究适用于频率较低的市场的客流量，例如南美和中东市场。这项研究的重点是对伊朗德黑兰（中东一个大型市场）的旅行者进行的调查。该调查旨在收集有关乘客特征，他们的出行方式和可用选择集的数据，态度信息和规定的付款意愿（WTP）。比较航空旅行的速度我们的市场活动与成熟市场的活动证实，人均旅行率较低这个市场。此外，使用多项式研究了乘客的行程选择行为 Logit分析。估计模型表明，乘客对航班的航班高度敏感服务，以及价格和旅行时间。

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《Transportation Research Board Annual meeting》|2012年|1-17|共17页
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Ali Rezaei; Habibollah Nassiri;
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Air travel; passengers' preferences; choice behavior; airport access mode; willingness-to-pay;

机译：航空旅行;;乘客的偏好;;选择行为;;机场访问模式;;付款意愿;

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6. Structure and dynamics of the core US air travel markets: A basic empirical analysis of domestic passenger demand [O] . Dipasis Bhadra, Jacqueline Kee -1

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An Investigation of International Air Passengers Preferences in a Large Middle Eastern Market

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