Accessibility, network structure, and consumers' destination choice: a GIS analysis of GPS travel data

摘要

Anecdotal and empirical evidence has shown that road networks, destination ac3cessibility, and travelers' destination choice are closely related. Nevertheless, therehave not been systematic investigations linking individuals' travel behavior and re5tail clusters at the microscopic level. Based on GPS travel data in the Twin Cities, thispaper uses the ArcGIS network analyst tool to analyze travelers' interactions withroad network structure and clustering of services around the destination. Multino8mial logit models are further adopted to examine individuals' destination choice. Theresults reveal that higher accessibility and diversity of services in adjacent zones of adestination make the destination more attractive. Further, accessibility and diversityof establishments in a walking zone are often highly correlated. In terms of networkstructure, a destination reached via a more circuitous or discontinuous route dampensits appeal. Answering where people drive to and why they go there, our findings shedlight on the design of road networks and clusters from travel behavior's perspective.