Research on business model innovation of the traditional large-scale retail enterprises' transition to the E-commerce

摘要

In the face of the impact of the Internet tide, more and more traditional large-scale retail enterprises have used e-commerce platform for transformation. On the basis of analyzing the advantages, disadvantages and business model innovation forms of the traditional large-scale retail enterprises' transition to the e-commerce, this paper puts forward some strategic suggestions about how to transform into e-commerce for the traditional large-scale retail enterprises. In addition, a case study of the innovative transition way of Wal-Mart's e-commerce is analyzed. The paper is hoping to provide a reference to the transition into e-commerce model for traditional large-scale retail enterprises.