Medical Device And Supply Market: Market Success of Small Companies In Economic Recession

摘要

The rapid aging population is increasing and public and private healthcare policy changes in economic recession have provided challenges as well as numerous sales opportunities to medical device and supply industry. The purpose of this paper is to examine the impact of a combination of public and private healthcare policy changes and aging demography on medical device and supply market in Asia and the United States. Literature review was used to investigate the key elements of medical device and supply market and study the differences between large companies and small companies in recession. The results of the study identified trends of medical device and supply market and provide would-be-successful solutions to small companies.