Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising

摘要

Digital interactive signboards are now very common. However, they are still mostly non-interactive and convey information only in one way. In this poster, we explore the idea of an advertisement that has a moving element according to that of the observer to grab and keep one's attention span and maximize the advertising effect. We have implemented a prototype of such an interactive signboard and conducted a pilot experiment comparing the gaze heat maps of observers of between our approach and traditional non-interactive signboard. Results have shown that the proposed approach was able to significantly increase the time the observer stayed with the advertisement while walking by it.