The present invention relates to an advertising device having a gaze-inducing means to direct the gaze of a pedestrian or vehicle to the advertising surface while the side surface of the advertising device emits light. As an advertising device standing on a wall or the ground, a horizontal frame and a side frame Body frame, which is constructed by assembling the body, light emitting means mounted on both sides inside the side frame of the body frame, light is emitted by the light emitting means, but is provided on both sides of the front and rear of the body frame, the advertisement sheet mounted on the advertisement surface It is configured to include, and forming a gaze-inducing means on the outside of one side of the main frame, the gaze-inducing means is equipped with an auxiliary LED bar that emits light while flashing or changing the color of light on the outer surface of the main frame. In order to spread the irradiation angle of the light emitted from the bar and further provide a diffusion cap, a blind spot of the advertising device is not generated, and a pedestrian's gaze can be guided. In addition, the top and bottom of the body frame is provided with a finishing plate on which an extended surface is formed to block the upper and lower portions of the eye-guided means, and on the finishing plate, a guide member is formed to form an advertising surface in a curved shape to advertise In addition to allowing the surface to be formed in a curved shape with a convex shape in the center, it is possible to provide a uniform brightness of light to the entire advertisement surface without using a light guide plate.
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