Study of the precision guided communication of digital television

摘要

Along with the progress and development of the digital technology, there produced the transmission of the newmedia by medium of such as the network, mobile phones and the digital television, while among them digital TV has thesuperiority of other media. The appearance and development of digital TV will induce a profound change in thebroadcasting and television industry chain. This paper started with discussing the transformation of digital television inprofit model, mode of operation and mode of transmission to construct the precision-guided communication theory; Andthen analyzes the properties and marketing nature of the precision-guided communication to make the construction of theprecision-guided communication marketing mode; And put forward the implementing of the precision-guidedcommunication marketing strategies and concrete steps; At the end of the article the author summarized fourconclusions.© (2012) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only.