The Supply Chain Network Equilibrium Model with Direct Marketing under Random Demand

摘要

A single-commodity equilibrium model of a competitive supply chain network with direct marketing in the case of random demands associated with the demand markets is developed. The network structure of the supply chain is identified and equilibrium conditions are derived. A finite-dimensional variational inequality formulation is established. A revised Quasi-Newton Method is built to solve the equilibrium model with direct marketing under random demands, and a numerical example is given.