STUDY ON NIGHTTIME TOURISM ACTIVITIES OF DOMESTIC TOURISTS IN BEIJING

摘要

This paper examined the most popular nighttime tourism activities of domestic tourists in Beijing and the relationship between characteristics of domestic tourists and their activities choices. The primary data was collected through the distribution of a questionnaire research method. The relationship of tourism behaviors were analyzed using variables such as age, gender, area of origin, and sate of marriage. The results of this study indicated that leisure and recreation, watching the night scenery, and experience the night life in Beijing were the highest ranked favorite nighttime tourism behaviors for the domestic tourists in Beijing.