Today, CPV is becoming a new source of competition advantage of corporation, and supermarket operators are aware of the advantage of customer loyalty on the basis of customer perception, which is the impetus to customer's new buying and successive patronage, ultimately leading to more business profits. In this article, the authors analyzes implication of CPV of supermarket, based upon which it's concluded the necessity for promoting CPV to supermarket, set up the model constituting CPV to supermarket, and give some advice on strategy for promoting CPV to supermarket.
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