Study on technology marketing evaluation of Chinese auto companies based fuzzy matrix method

摘要

This paper defines the connotation of technology marketing based the related technology marketing research, and constructs the evaluation system of technology marketing based on input-output perspective which contains four factors: technology inputs, funds inputs, technology output, market output. According to fuzzy matrix method, this paper gets the empirical research result about Chinese auto companies and finds that auto companies should improve the technology research founds input, strengthen the cooperation relation in auto industry and enforce financing.