Analysis of the reputation effects of construction corporations based on reputation effects model in agent market

摘要

To solve the moral hazard problems arising from the information asymmetry in construction market, analyze the role that the corporate reputation of construction firms can play, and prove it using “Reputation effects model in agent market” in information economics. Then in consideration of the model and the actual situation of the construction market in China, make a further analysis on the key issues to make the reputation effects of construction firms function properly. Some related advice are given in the end.