The Discussion of the Revenue Management and the Pricing Model of the Scenic Spots in China

摘要

In recent years, the ticket price of many scenic spots in China has increased substantially. Xuefeng Sheng, who works in the peak tourism research centre of Anhui, argues that scenic spot is one "yeast industry", which drives the dining, the lodgings and the culture of service industry; "only prices" does not necessarily for benefits. This article introduces the dynamic pricing revenue management theory and pricing model, aiming to provide a much more reasonable pricing scheme, and also provide reference for the related fields.