Continuing E-book Use: Role of Environmental Consciousness, Personality and Past Usage

摘要

Although recent studies shed light on design features preferred by users of e-books, little effort has been made to examine the impact of e-book design and characteristics of the individual user on usage or continued usage of e-books in one conceptual framework. This study examines (1) the role of environmental consciousness and personality (Big-5) on e-book usage, and also, (2) the influence of preference for traditional books and the perceived e-book design on e-book usage intentions. One of the significant findings is that environmental consciousness lowers preference for traditional books, thereby increasing acceptance of e-books, and increasing perceived design evaluation of the e-book. Personality factors impact the preference for traditional books and perceived design evaluation of the e-book in different ways. This study is one of the first to establish the role of environmental consciousness on continuing usage intentions related to e-books.