Impact of Globalizing flows on Touristic traditional products. Case study: Romania

摘要

The paper suggests an analysis basis on the devices of insertion of the products of the global consumer culture on a local level, to the prejudice of traditional elements that they tend to replace. If to the old members of the European Union this process is well regulated through a coherent legislative framework, Romania, on the background of generalized poverty emphasized by the present global economic conjuncture, registers a strong decline of the local traditional occupations and entrepreneurial initiatives, which not being supported by an appropriate policy, become unprofitable and are doomed to disappearance. Thus, it is reduced the degree of occupational diversification regarding small traditional rural communities, having direct consequences on life quality and migration flows. In this context, there are proposed a series of measures which might contribute to the reduction of these phenomena.