Analysis and evaluation of professional insertion determinants for academic education graduates - Private study: marketing specialization -

摘要

The professional insertion is understood as a thematic research field, within the analysis of relations between education and the labor market. It covers not only the access to the workplace with all its characteristics and constraints, but also the performance dynamics and personal and professional satisfaction of the graduates of an education form, but also the recognition of their professional capacity by the employers. The professional insertion is a process that includes different "actors" (graduates, employers and trainers). For founding efficient macroeconomic strategies, in the developed countries, the professional insertion of the youth made the object of numerous researches and specialization studies through which we try to analyze the determinants of the transition routes of the youth from school to active life and to identify new means of training, adapted to a social environment continuously changing. Such a research, based on the stimulation of communication and exchange of relevant information between the academic education system, marketing specialization, and the labor market, for a correlation as efficient as possible of the requests and needs of the labor market with the objectives and results of the marketing educational offer, is currently performed in Romania by a pluridisciplinary team of 7 institutional units, under the coordination of the Academy of Economic Studies of Bucharest - the Faculty of Marketing. The authors of this report attend, either as managers/project responsibles, either as members of the mentioned pluridisciplinary research team. Our article approaches the distinct way regarding the direct research, through a pilot-poll, on a sample of master students, having as central objective knowing their perceptions regarding the capacity of the national educational system to prepare them for the requests of the labor market in marketing field. The paper is a synthesis of a study elaborated based on the CNMP project no. 92-103/ 2008, within Program 4 -"Partnerships in priority fields".