IT'S ALL MARCOMM: A TECH WRITER GOES FLUFFY

摘要

This progression session argues that all technical communication is marketing communication (commonly called "marcomm") because all technical communication shapes the reader's perception of the company and its products. Many technical communicators, accustomed to traditional tasks such as procedural documentation, are apprehensive when their jobs require a shift to marcomm content development. Participants will learn why technical communicators are well suited to marcomm writing and will learn tips for making the transition a smoother one.