The Research on the User Experience of E-Commercial Website Based on User Subdivision

摘要

Aiming at the problem that it is difficult to accurately define the quality of the user experience, based on the usability testing we analyzed the elements of user experience during the use process of E-commercial website and divided the users into two types (planned users and impulsive users). Furthermore, we constructed the user evaluation system from the three aspects of behavior, cognition and emotion, quantified the quantitative indicators, and established a user experience comprehensive evaluation model. Finally, we verified the validity of the model through some cases.