Product Innovation Based on Analysis of Consumer Behavior Patterns

摘要

It is a product innovation model based on the analysis of consumer behavior in the design case of consumption auxiliary terminal in supermarkets. In the company, design management is an innovation tool which is associated with product design efforts and the idea of system design, using design research for the analysis of consumer behavior patterns, to determine the needs of product. Product innovation is an important factor to bring opportunities for corporations, and the core of product innovation is to determine the accurate client requirements or needs of potential clients. There are many different means of product innovation, including: brain storming, SET analysis method, TRIZS and so on to seek opportunities for product innovation. This paper discusses product innovation with the means of analysis of behavior-based consumers, which is an effective model to accurately grasp the needs and potential client needs.