Study on Technology Innovation Strategy and Technology Risk Reduction in the Network Economy Era

摘要

With the advent of the network economy, many new chatacters emerged and attracted numerous researchers' attention. Network externality arises with high frequency and it influences the development strategy of the companies. At the same time,the competition of technical standard becomes more and more fierce. This paper analyses the game of home network stardard competition based on thenetwork externality, and focuses on some key characters of products in network economy era. It alsodiscusses how to make the thechnology innovation more efficient and how to reduce the technology riskin the new era.