Snow Tourism Industry Competitiveness Evaluation Model in Heilongjiang

摘要

One of the core issues of tourism development is industrial competitiveness. Using the method of AHP and entropy technology, the author constructs ice and snow tourism industry competitive evaluation model. The model includes 6 basic factors, like travelresources situation, tourism market situation, related industry situation, tourism enterprise status, environmental condition, political security and support conditions, and 39 specific factors.