Comparative Analysis of the Muslims' and Non-Muslims' Satisfaction with Halal Products

摘要

This paper intends to identify and introduce the Halal products and services in Malaysia, because marketing of products and services in Malaysia as a Muslim country is very challenging for multinational companies. Malaysian producers believe that the Halal industry is of high potentiality to succeed as a new source of economic growth. Besides, we compared the satisfaction rate with the Halal products and services between two sample groups in Kuala Lumpur. These two groups are from Muslim and non-Muslim people living in a Muslim country where Halal products and services are available in the market