Study on Inbound Tourist Market of Yantai Based on Preference Scale

摘要

Inbound tourism, as the key work of tourism industry in Yantai, whose changes should be analyzed and studied to formulate development strategy of tourism industry. In this paper, based on the 2002-2007 Yantai's inbound tourism statistical data and through analysis of the preference scale, the author explores the annual changes, country differences, and space evolution of inbound tourism market in Yantai, then puts forward the countermeasures and suggestions of future expansion of inbound tourism.