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Managing the trust relationship in Financial Services Information Systems

机译:管理金融服务信息系统中的信任关系

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Scholars in many disciplines have examined the importance of and the process of building various forms of trust. This paper studies the trust relationship in Financial Services Information Systems (FSIS), where trust plays an important role as it has a positive effect on customer satisfaction and leads to a higher level of customer loyalty. Certain system properties of FSIS create unique challenges for building trust relationship with the customers. To tackle these challenges, we propose a trust topology that consists of reputation, experience and communication to describe the dynamics of the trust relationship. Specifically, the trust relationship is first established based on the reputation of the associated and constituent agents of the FSIS, and is subsequently validated against the customers' actual experience of the system. As with any dynamic variable, the quality and level of this relationship is subject to change and must be continuously rehabilitated through communication.
机译:许多学科的学者研究了建立各种形式的信任的重要性和过程。本文研究了金融服务信息系统(FSIS)中的信任关系,信任在其中起着重要作用,因为它对客户满意度产生积极影响,并提高了客户忠诚度。 FSIS的某些系统属性为与客户建立信任关系提出了独特的挑战。为了应对这些挑战,我们提出了一种由信誉,经验和沟通组成的信任拓扑,以描述信任关系的动态。具体而言,首先基于FSIS关联和组成代理的信誉建立信任关系,然后根据客户对系统的实际经验进行验证。与任何动态变量一样,这种关系的质量和水平可能会发生变化,必须通过沟通不断加以修复。

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