The Research on the Mutual Benefit Stereotypia of Product Theory and Empirical Based on the Relationship Value

摘要

Product benefits positioning theory has been well-known; it can create differences in product value. However, the product development to post-industrial society, not only the interests of the differences, but also produced a level of mutual (mutual benefit create relationship value). In this paper, the mutual benefit stereotypic Theory which based on relationship value is put forward. From the goods, services and network three-pronged and take fit as the intermediary, to build mutual benefit stereotyped theoretical model, and select the car as the empirical object of study, verify the relationship between the key dimensions of mutual benefit and the relationship value.