@@With the fast development of our society, demands of consumers tend to be diversified and personalized. Average life cycle of products need to be shorter. So it is necessary to combine apparel marketing with Ebusiness. By this way, enterprises can save transporting fees and set lower prices, and for consumers it is more convenient while less expensive. It is predicted that the ratio of online business will keep on increasing. This research focuses on B2C (business to customer). China and Korea are still at the beginning stage of apparel online-purchasing, but with great potential. This paper tries to find out the status of internet use and online apparel purchasing of female students (including freshmen, sophomores, juniors, seniors, master and PHD students) from Shanghai and Seoul through questionnaires, and analyzes the relationship between demographics and related factors with secondhand information.
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