Empirical Study on Factors Influencing C2C Online Fraud in China

摘要

Internet fraud is becoming one of the important factors which hinder the development of CtoC electronic commerce in China. This paper developed an antecedent model of CtoC e-commerce fraud that includes the factors of product characteristic, seller characteristic, communication ability and buyer characteristic. The research model has been tested with the data from TaoBao. The results show that product characteristics and ability to communicate are the two important factors. Some suggestions for sellers and C2C service provider have been given based on the results.