In this paper, we analyze the negotiation protocol, negotiation strategy, negotiation flow and negotiation evaluation deeply, and proposes a new negotiation model of mobile E-commerce by designing new negotiation algorithms and new negotiation evaluation methods. Lastly, we analyse the system architecture of the mobile E-Commerce platform, which adopts the negotiation model, and simulate the negotiation flow through the transaction negotiation of three goods. The results show that the negotiation model, which reflects the user's intents well, can guarantee the fair of the transaction, and converges rapidly, and is of good adaptability and expansibility.
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