SMB Education for Corporate Executives: An Internationally Successful Exercise

摘要

It is often asserted that the experience of the SMB proprietor and that of the corporate executive are worlds apart, and that many potentially valuable lessons and benefits are excluded by the mutual unawareness that this experience gap represents. What awareness each has of the other is often founded on stereotype and second-hand reporting, rather than direct observation or research. Ironically, SMB' s aspire to the growth and market presence that they see among large corporations, with little consideration of the problems that scale can bring. Equally, recent years have seen many larger corporations attempting to capture through 'corporate entrepreneurship' the vitality that they once possessed as smaller firms. These instances appear to suggest a case for bridging the gap in knowledge and understanding that exists between the two ends of the business spectrum.