A Study on WBS Internet Marketing Model

摘要

Because the internet and e-commerce rapid progress,the internet marketing method is continual innovation. The internet marketing has seen considerable expansion in thinking,channel management,marketing method within the past few years. WBS internet marketing model is an integrated marketing method,which includes website building, business channel management and SEM. This marketing model is a perfect way for those companies,which would like to sell their productions on internet but no internal e-commerce team,especially for SMEs. In the case study,using WBS internet marketing model, Wuhan Maoren Dress Co.,Ltd got very good sales revenue.