ITEM RANKING MODELING FOR INTERNET MARKETING DISPLAY ADVERTISING

摘要

Item ranking modeling for internet marketing display advertising are described. The method of an example embodiment includes: identifying a plurality of items of secondary content for display to a particular user on an e-commerce site, the plurality of items of secondary content having associated secondary item information; obtaining user demographic and historical information associated with the particular user; generating a correlation between the secondary item information and the user demographic and historical information; generating scoring information based on the correlation between the secondary item information and the user demographic and historical information; and generating instructions to place one or more of the plurality of items of secondary content in slots of a graphical user interface (GUI) based on the correlation between the secondary item information and the user demographic and historical information and the related scoring information for a particular user.