A Study on Regulation and Development of Chinese Network Insurance Industry

摘要

Network Marketing of Insurance is an important direction to the innovation and development of Chinese insurance industry. It is of great significance to society, insurers, and the majority of consumers. However, due to security and the insurance industry's own problems, the effect of Chinese network marketing of insurance industry is not obvious. Faced with the new marketing model, we should improve the related registration system, the insurance regulatory system, strengthen credibility construction of insurance companies, in order to guarantee the cyber marketing develop health.