The Application Model Construction of Mobile E-business in Tourist Destination: A Case Study of the Yangtze Three Gorges

摘要

With the rapid development of the mobile telecommunication technology and the Internet as well as their associated application, the mobile e-business emerges as a new kind of electronic transaction mode, which has been quickly applied in tourist destination management. Based on the analysis of evolution of the mobile e-business, the first part of this paper reviews the researches on mobile e-business application. The second part introduces the concept, characteristic and function structure of mobile e-business system. And then, the third part elaborates the construction elements of the mobile e-business system. The fourth part of this paper tries to systematically construct the B2C mobile e-business application model which takes the Yangtze Three Gorges tourist destination as a case. Finally, it indicates that the B2C application model of mobile e-business in tourism destination has great advantage and development space, while there are three fields need to study thoroughly.