In today's lean corporate environment, businesses must focus each dollar spent on creating maximum impact and return in the marketplace. Effective allocation of funds, without costly marketing blunders, is essential to the growth of a company. This presentation will expose six of the most commonly held marketing misconceptions, and offer insight into effective marketing. Directed toward sales engineers, engineering managers, general managers and sales and marketing personnel, smart strategic marketing strategies and tactics will be discussed to give you and your company a competitive advantage.
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