ANALYSIS OF STABILITY OF ELECTRONIC COMMERCE SUPPLY CHAIN INTEGRATION STRATEGY BASED ON EVOLUTIONARY GAME THEORY

摘要

In open network environment, an electronic commerce supply chain is a kind of network structure which is constructed by many enterprises’ joining in, the stability of this network structure is dependent on the stability of the strategies adopted by enterprises. This paper constructs an evolutionary game model, analyzes the strategies that enterprises adopt when they participate in the electronic commerce supply chain integration, and analyzes the stability of the strategies in different case. In different stages of the electronic commerce supply chain integration, stable strategy adopted by an enterprise is different. In a short period of the supply chain integration, the enterprise adopting not-optimal strategy as its stable strategy is rational. But, for a long period, through many times evolutionary game, the final strategies adopted by enterprises tends to stabilize at a Pareto efficient strategy so that enterprises get win-win.