A Study of International Market Entry Modes: A Network Perspective

摘要

The Traditional international market entry mode theories are all studied and analyzed from the viewpoint of the single firm. However, the competitions today are almost all conducted among the networks which the firms belong to and not among the firms. Hence, when selecting the international market entry modes, firms should consider the network relation types between the target countries and themselves and make suitable entry strategies according to the posts which the firms situate at in the networks.