Oriented Brand Name and Visual Extension of Concept System Design—— Explanation of Manufacturing of Wrap Design Over Guangzhou Double Happiness Novel Flue-cured Tobacco

摘要

Oriented brand name is one of the marketing techniques, concerning about public consuming form in modern business activity. Under the applying the concept to the information, all kinds of visual design must be released according to the product oriented marketing. Thus, the paper analyzes the case of Guangzhou Double Happiness in the way of visual extensional design and focusing on oriented brand name, expounding the purpose of concept design completely.